Monarch’s latest venture promises international quality certification and thousands of jobs for Nigerian youth.
Ile-Ife, Osun State – The Ooni of Ife, Oba Adeyeye Enitan Ogunwusi, is poised to unveil a new indigenous beverage brand, OJAJA Soft Drinks, in what has been described as a landmark move for Nigeria’s manufacturing and beverage industry.
According to palace sources, the drinks have successfully passed international testing and are set to meet global quality standards, positioning the brand for both domestic and export markets.
The launch of OJAJA Soft Drinks is expected to generate thousands of jobs for Nigerian youths, aligning with the Ooni’s longstanding commitment to youth empowerment, entrepreneurship, and economic development.
“Arole Oduduwa is using his influence to bring more innovations to Nigeria,” a palace insider noted, referring to the monarch by his traditional title. “This is not just about business—it’s about creating opportunities, uplifting communities, and proving that Nigeria can compete globally.”
The project has already garnered excitement across social media, with many praising the Ooni’s vision and the potential impact on local manufacturing and employment.
Olori Ashley Afolashade Ogunwusi, the queen, has also been celebrated for her support of the initiative, with fans and followers expressing pride in the royal couple’s dedication to national development.
Further details regarding the official launch date, product variants, and distribution plans are expected to be announced in the coming weeks.
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